What?
I redesigned the logo using a lens concept, shaping it to resemble a camera shutter and suggest motion while keeping the mark recognizable.

Why?
To strengthen the connection between the logo and photography by visually referencing how a camera lens works.

Process
Started with the lens as the main idea, then refined the shapes and structure to create a shutter form that adds a sense of movement to the logo.

Made with: Adobe Ilustrator, and Photoshop