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LUME

What?
I developed a brand identity system for a self-initiated recycled furniture brand, supported by a brand guideline booklet and supporting collaterals.

Why?
To communicate the brand’s focus on sustainability, material reuse, and responsible furniture design in a clear and accessible way.

Process
Defined the brand strategy and translated it into a visual system, which was documented through guidelines and applied across collaterals.

Made with: Adobe Ilustrator and Photoshop 

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